It might seem early, but you can also start to get your affiliate network interface prepped. If your network allows you to, create a Christmas file and share the location with your affiliates.
If not, why not create a Dropbox folder, which can also be shared with your programme members? They will then easily be able to locate all the assets they need in one place. Remember, it is important to make your affiliate’s lives as easy as possible during this time of the year. Chances are, if you do, you could be promoted that little bit harder!
That’s Christmas affiliate campaign planning all wrapped up for another year…
The message is that it’s never too early to start planning your Christmas affiliate campaign. There’s a lot you can be doing now, which will really help to support the foundation of a successful festive period.
It’s key to be organised and plan as much in advance as you can. Nevertheless, as always in the affiliate world, be prepared to make some last minute changes, be open to alternative inventory where it becomes available and perhaps most importantly, make sure to communicate consistently with your affiliates. Good communication with your publishers will ensure you make the nice list for years to come, going a long way for when you have to repeat this process for next year and create your wish list.
I guess that last thing for us to say is – good luck and Merry Christmas!
Should you need further guidance on your Christmas affiliate campaign planning, give us a shout and we’ll be happy to help further.