In addition to using social media as a marketing partnership tool, travel brands can also collaborate with other companies and use their digital channels to attract new customers.
Consumers searching for a holiday will likely be tempted by a discount, and using other sites to promote offers is a vital marketing strategy. This is the basic premise of affiliate marketing, whereby you then pay a percentage of sales to the partners. Forming non-traditional partnerships with other brands, however, is also a solid tactic that can be implemented to help drive new customer sales.
For example, a travel brand can use their digital marketing agency to connect with other clients under the agency’s management; in-turn, they could pass on a family and friends discount code for the other brands to distribute throughout their employee base.
Travel brands can also take advantage of the consumer need for holiday clothing and partner up with a retail merchant. A clothing discount available once a holiday is purchased could be the deciding factor for purchasing with one brand over another, especially if the incentive is widely promoted within both brands’ digital marketing strategies.
Overall, travel brands need to ensure that they are visible and effective on all key digital channels, meaning they are engaging with new customers at every possible touchpoint within the user journey, and, most importantly, luring them in to purchase.
To find out more about our work in the travel sector and how we can help your brand, get in touch with us today.