Whether you choose to use IGTV for your own brand or look to partner with content creators through the affiliate channel, the platform has plenty to offer.
As with any social media platform, you first must consider whether IGTV is right for your brand. If you’re a beauty, fashion or lifestyle brand then go ahead and get filming, the platform is full of avid viewers waiting to consume the next OOTD or make-up tutorial.
If your brand is a little less conventional then don’t immediately discount IGTV. Working with content creators isn’t always as straightforward as promoting a new lipstick via a beauty guru. As an affiliate marketing agency, we help brands think outside the box when choosing content partners and IGTV is no exception.
For example, we coordinated an IGTV exposure with lifestyle influencer Lisa Dawson on the HelloFresh affiliate programme. Within the exposure, she unboxed the food and spoke of the key reasons why she likes cooking with HelloFresh as well as promoting an exclusive code she could offer to her audience
So, why not take your outdoors brand to the music festival market? Or offer your bespoke wedding invitations to a recently engaged influencer? The possibilities are endless and, thanks to platforms such as IGTV, we can now bring products to new audiences easier than ever before.
When it comes to attribution, we’re also here to help. Of course, you may have a last-click commission structure on your affiliate links, meaning you’ll be able to see which influencers bring in the customers time and time again. You may also choose to turn content creators into brand ambassadors and offer their audience a unique offer code to redeem at your checkout, another great way to track the success of IGTV revenue.
But it’s not always as simple as that. Let us help work what which content creators will bring real value to your brand and help generate revenue at the same time. If you’re ready to find out how you can bring IGTV into your affiliate mix then get in touch today.