Mobile commerce has introduced countless new opportunities for affiliate publishers. Their ability to geo-target and leverage technologies to engage with consumers has increased their appeal with bigger brands and merchants alike. This is set to further increase in the coming years, so ensuring your brand is aligned with this strategy as early as possible is key.
An example of a leading affiliate who was one of the very first to implement successful geo-targeting is Vouchercloud. Once a customer downloads the Vouchercloud app, enables access to their location and turns on push notifications, Vouchercloud can subsequently target customers with relevant offers. The app can subsequently pinpoint a customers exact location, cross reference this location with any stores currently offering promotions, and send a subsequent push notification to the users mobile phone, alerting them to the promotion that is nearby.
Other leading affiliates, such as TopCashback and Quidco, are huge advocates of geo-targeting, and this area of customer targeting is becoming ever more popular.
In utilising the above geo-targeting marketing, you can therefore ultimately drive footfall to your offline and online stores via your mobile efforts, subsequently the two channels together, therefore creating a full holistic brand approach.
Plus, it all adds up to a really exciting customer experience too. Who doesn’t want to be alerted to when and how they can save money on their shopping?