Insights that matter.

All of our latest thinking, insights and opinions from the team.

PI Live 2021 – The Road to a Mature Affiliate and Partner Program; What Role Do Brand to Brand Partnerships Play?

Nic Yates, our Head of Global Affiliate Partnerships joins Sennai Daniel, Affiliate Manager at Hostelworld, Sophie Walsh, Affiliate Marketing Manager at Missguided and Wilmar Klein, Senior Manager Affiliate Marketing at PUMA to discuss how global brands recruit and optimise traditional affiliates in addition to their expansion across content, influencer, brand to brand partnerships and app campaigns delving deeper into how they combine these strategies to progress their campaigns.


30 Oct 2021