No matter what your objectives are, sharing them with your affiliate agency means we can utilise every possible avenue we have in helping to achieve them. Recently, we were told by a client that one of their main objectives for the upcoming quarter was to really push a group of products that typically hadn’t resonated through their online channels.
The products in question are quite specialised, and naturally had a smaller, more niche audience. For online marketers, it’s almost a dream objective – a niche product means you have a really clear idea of the kind of people you want to target – it just becomes a case of finding out where they go online, the sort of sites they visit, and working from there.
We put together a plan of gifting, CPA strategy and competitions to not only raise brand awareness with the audience and directly drive sales, but also capture valuable data, which the brand can use further down the line to re-engage with people who have expressly shown an interest in the products.
Of course, sometimes your objective is to simply increase revenue, and maybe you don’t have a clear idea of how you can best use the affiliate channel to do this. Just let us know – we can make suggestions based on what we have done with other clients, and we can formulate the objectives together.