Protecting Your Brand’s Reputation with Affiliate Marketing
When it comes to affiliate marketing, protecting your brand is one of our top priorities. We’ve worked with dozens of luxury brands to develop and grow a profitable affiliate channel, all while maintaining the brand’s prestige and values.
The affiliate channel is no longer just about discount codes and cashback services. While many brands still benefit from these types of partners, a shift towards content publishers and influencers has made way for luxury brands to embrace the power of partnership marketing.
If you’re concerned about retaining control over your brand in the affiliate space then you’re not alone. Over the last 15 years, we’ve worked with countless brands to establish stringent guidelines for affiliate partners, so luxury retailers can benefit from one of the most profitable marketing channels there is – without worrying their brand will be devalued or, worse, damaged.
One of the fastest-growing areas of affiliate marketing is the influencer channel. For many brands, the power of influencer marketing is unparalleled. As nearly half of consumers admit to buying a product upon the recommendation of an influencer, it’s no wonder that brands are taking a piece of the action.
But with influencer scandals ten a penny, how do you ensure your brand doesn’t get dragged into the dirt? That’s where brand protection comes in. At Silverbean, we have sophisticated systems in place to monitor brand sentiments and ensure that your brand is presented in the best light possible.
We also strive to maintain a balance between profitability and exclusivity for luxury brands. By identifying high performing influencers in your industry, who use the platforms your customers love, we can guarantee that any affiliate marketing is well-received.
How your brand is being represented by outside influencers and affiliates is paramount to your overall success as a business. Quite often, time or resources can prevent you from being able to carry out the day-to-day tasks involved in brand protection.
With access to over three million influencers, we’re ready to drill down and identify those who we can both trust with your brand and who can guarantee will bring the returns we expect from marketing’s fastest-growing channel. Get in touch to find out to harness the power of influencer marketing while ensuring brand protection for your brand.
Brand protection is not just about damage prevention, it’s about establishing guidelines from the outset, so your affiliate marketing program can grow in a controlled and measured way. After all, you want to see revenue growth and a better ROI – but not at the expense of your brand.
So, how do we do it? We have developed a proven brand protection strategy for a wide variety of brands, including luxury knitwear retailer N.Peal, prestigious beauty brand Charlotte Tilbury and women’s e-shop MONNIER Frères. Through managing these campaigns, we’ve established robust methods of brand protection, so you can rest easy knowing your affiliate program is growing alongside firm brand guidelines.
To find out how the Silverbean team can grow your partnership marketing program while protecting the essence of what makes your brand unique, get in touch and we’ll see what we can do.