Silverbean appoints Vice President to spearhead US launch
Leading affiliate and partner marketing agency, Silverbean, has announced its expansion into the US with the appointment of Sarah Beeskow Blay to the newly created role of Vice President North America. In addition, Head of Affiliate Marketing, Louise James, has been promoted to Global Associate Director, leading on the brand’s unique delivery model for global clients.
The launch is part of the agency’s global expansion strategy and comes after Silverbean CEO, Neil Robbins, recognised the growing demand from ecommerce brands in the US looking to expand their business into the Europe and APAC regions. Silverbean, which already has offices in the UK and Australia, will provide US brands with the high performance services to enable them to have cost effective growth strategies into these territories.
Newly-appointed Vice President, Sarah Beeskow Blay, has extensive experience in the affiliate marketing sector, with previous leadership roles at Awin Global and ShareASale. She will focus on building the agency’s business in the well-established US and Canadian market, as well as helping to hire the right talent and delivering an outstanding customer experience.
Global Associate Director, Louise James, will work closely with Sarah and Silverbean’s Associate Director for Australia, Annabel Grey, to ensure clients have an integrated approach for their global strategy and implementation.
Louise will also manage the client delivery teams, and lead on recruiting affiliate marketers to the agency as part of plans to ‘attract the best talent across the US, UK and Australia over the next 24 months.
Neil Robbins, CEO at Silverbean, said: “Brands across the world are seeking growth in new global territories and Silverbean is fantastically placed to help them with their European and APAC affiliate partner strategies.
“I am delighted to welcome Sarah to our business, she has an incredible reputation as an industry leader in the US and she will significantly enhance our capabilities as we begin to begin to work with more clients in North America.”
Sarah said: “I’m thrilled to be joining the stellar team at Silverbean! As global e-commerce continues to experience exponential growth, we’re seeing increased demand from brands in North American with a desire to expand their reach to new regions. I’m excited to be a part of the solution in providing these brands with an exceptional service option to further grow their marketing efforts.
She continued: “Silverbean is in a class of its own with established footing and unparalleled reach across Europe and APAC to help brands achieve their partnership marketing goals.”