Newcastle-based global affiliate marketing agency, Silverbean, was announced as the winner in the Best Food & Drink Campaign category for work with food subscription retailer, HelloFresh, at the Northern Marketing Awards on November 3rd.
Silverbean picked up the win for its two-prong affiliate marketing and digital PR campaign, with the digital PR aspect managed by sister agency AGY47. This involved diversifying HelloFresh’s affiliate marketing funnel, using creative partnerships to drive new customer acquisitions and generating high quality links to the brand website to build site visibility and authority.
The judging panel for the Northern Marketing Awards 2020 commented: “A very professional and excellent entry with staggering results. Silverbean managed to inject creativity and genuinely worthwhile content while staying commercially savvy.”
The awards saw the agency go up against five other northern marketing agencies for the category.
Neil Robbins, CEO at Silverbean, said: “I’m very proud of our team and really pleased that they have been recognised with this award. Our work with HelloFresh spans several international territories but the team have consistently stepped up to the new challenges presented to them, demonstrating how they can align strategic thinking and creative ideas with the client’s brand to deliver outstanding results. ”
Bethanie Dennis, Head of Content & Digital PR at Silverbean, said: “We’re so delighted with this latest win. Coming up against local heavyweights and really famous campaigns like the Greggs vegan range is something I’m so proud of, and it’s fantastic to have the innovation and creativity that went into the HelloFresh campaign recognised.”