To be successful in the affiliate industry, your brand must be appealing to both the affiliates you’re working with and the customers you’re targeting. Gone are the days of picking and choosing affiliate partners – nowadays, they choose you.
Affiliate marketing is a competitive environment and, with the rise of content publishers and social media influencers, the power is very much in their hands when it comes to choosing brands to work with.
Give them the best possible reasons to want to work with you:
Do you offer competitive commission rates? Do you provide regular promotions and content? Can you provide free products to review?
Next, you must appeal to customers. Ask yourself why a customer would buy your products over a competitor. This reason could be product price, a free gift, specific delivery offerings, cashback, among others. If you can’t answer this question, you should work to create a stronger offering.