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7th February 2017

The Wonderful World of Blogger Outreach

image shows louise james, head of affiliate marketing An eBook from Louise James

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One of the most common questions we get asked is “What’s the secret behind successful Blogger Outreach?” Many businesses have tried and failed to do their own influencer outreach activity. There’s often the occasional clash with the PR company, collaborations with bloggers who might not quite meet the brand aesthetic, and all in all, it ends up being an exercise most marketers just don’t have the time, knowledge, relationships or patience to see through.

But needless to say, we all know it’s an integral part of digital marketing today, especially in the Affiliate Marketing channel.

We work with many luxury, fashion and travel brands, particularly, and effective Blogger Outreach as part of a results-focused affiliate program is becoming an increasingly important part of their activity. But where to begin if you don’t have an expert agency (that’s us, btw) by your side?

Silverbean’s affiliate marketing service has been going for almost 15 years, and in that time we’ve built up a little black book of awesome influencers and brand-appropriate bloggers that we work with to form mutually beneficial brand partnerships for our clients, including Charlotte Tilbury.

We wanted to share our insider knowledge of the art of successful Blogger Outreach, so packed this handy downloadable guide full of insight. You’ll learn:

  • The key considerations and requirements of any Blogger Outreach campaign.
  • How to harmoniously balance your PR activity with your Affiliate Blogger Outreach to achieve results that complement each other.
  • Silverbean’s approach to Blogger Outreach, including tracking, tiered blogger pools and how we identify brand-appropriate influencers for our clients.
  • Unique ways to engage with established influencers and those up-and-comers, through targeted approaches that work.
  • The legal requirements of running a successful Blogger Outreach campaign.
  • What you should be measuring and how you can deliver success throughout the Customer Journey via Blogger Outreach activity.
  • The Future of Blogger Outreach – our exclusive view on what’s on the horizon.
  • What a successful Blogger Outreach campaign looks like, as we share results from a recent campaign we did for Charlotte Tilbury.

Aren’t we generous!

Download our complete guide to Blogger Outreach today. For clarification on anything else, or to discuss your own ideas with our expert team, contact us for further information. We’d love to hear from you!

Head of Affiliate Marketing

Lou is our Head of Affiliate Marketing, and the longest-standing member of the Silverbean team. She delivers outstanding campaigns for clients such as Charlotte Tilbury and Monnier Freres, and her wealth of knowledge and experience makes her an inspiration for everyone at Silverbean. She's also recently taken on the extra responsibility of leading our Paid Marketing team, so consider her a maven of performance marketing!

Other Contributors

Image shows Silverbean Affiliaite Marketing Executive, Eleanor Stafford Image shows Silverbean Affiliate Marketing Manager, Nichola Howard

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Affiliate Marketing Learn more about our Affiliate Marketing service

New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200