The new era of affiliate marketing: why household-name brands are now choosing it
Affiliate and partnership marketing is not a new concept, but the channel has traditionally been associated with quick-win conversions, such as voucher codes and cashback sites.
For this reason, luxury and big-name brands have been historically wary about investing in the affiliate channel – brand protection being a significant concern here. Naturally, these brands didn’t want to invest in a channel that could devalue or tarnish their reputation.
However, in recent years the affiliate marketing channel has flourished well beyond quick-win transactions and is leveraging the entire partnership ecosystem to drive success.
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Performance Marketing World
19 Jan 2022
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