You can’t run an affiliate campaign for a luxury brand without creativity.
For a typical high-street retailer, you can get away with running regular promotions and offering strong exclusive codes to affiliates. But, because of the nature of high-end luxury brands, this isn’t an option.
Instead, you’ll need to be creative and resourceful, always thinking of unique ways to drive revenue, while maintaining brand reputation. Look at brand partnerships, codes that offer savings on higher AOV, rather than standard money-off vouchers that often derails the brand exclusivity.
Start off by identifying a target affiliate, and choose a relevant product from your line that matches their brand intentions. We recently worked with a content partner to run an exclusive 10% off code with a luxury retailer on a jacket featured in the latest James Bond film.
By offering an exclusive code to a specific affiliate, we found a niche market and audience. This affiliate has always driven strong traffic and we knew that we needed the right offer to engage and capture their audience.
The promotion ran for four months and drove a phenomenal 26,000 clicks, generating over £24,500 in additional revenue.
Hopefully, these tips give you a taster for how to run a successful luxury affiliate marketing campaign.Our parting words and final advice is to remember three key points above all else:
- Brand Image
- Effective exposure with the right audience
- Stay creative to ensure you keep the programme desirable for affiliates and their audiences.
Stick with these and you can’t go wrong. If you have any handy top tips of your own for managing a successful luxury affiliate campaign, share them with us over on our Twitter feed: @silverbean. We’d love to hear from you.