In the ticketing sector, we’ve found that a massive 70% of our clients’ time is spent working to push shows that are underperforming or need additional support to sell tickets – with these often being midweek matinees. How do we decrease that time spent and increase revenue and sales?
Here, the affiliate channel can be used strategically. Depending on the affiliate platform, look to increase affiliate commission based on specific criteria, for example, a seat at a certain venue for a certain show date, where you may generally struggle to sell that band of seats.
We work with a software as a service (SaaS) platform, meaning our clients can strategically and easily offer increased (or decreased) commission at venue, show or even seat level. Of course, you might choose not to go to seat level, but you can look to promote certain bands per show on a certain date.
Better yet, the ability to incentivise publishers based on this strategic model can be leveraged to promote tickets as and when you need it. No more wasted time, no more underperforming shows.