Of course, it’s not just Christmas that spikes sales in Q4.
First came Black Friday, the day after Thanksgiving in the US, whereby retailers routinely offer deep discounts on hot products, and occasionally price products at below wholesale cost to try and tempt customers into the store with their loss-leaders.
Cyber Monday, the following Monday, has risen to prominence in an effort to grab online retailers a piece of the action.
Nowadays, retailers are increasingly stretching the Black Friday/Cyber Monday promotions across that entire weekend, or even longer, to try and draw the largest crowds and convert them into customers.
We’ve not yet mentioned the biggest e-comm shopping day in the world – do you know what it is?
11th November is known as Singles Day in China. For context, Alibaba’s revenues exceeded $30.8 billion on Singles Day last year – that’s over $5 billion more than Amazon’s revenue for Amazon Prime Day, Black Friday and Cyber Monday combined.
Whichever industry your company is part of, there’s no getting away from the fact a solid affiliate marketing plan can put your brand in front of an audience who is primed and willing to spend.