Can you change how your website appears to customers depending on their location? Bear in mind that for the home and garden sector, each market is different. Make sure your website is flexible for different customers and targets them with content and products that are relevant to their needs.
Within the home and garden sector, it is recommended to understand housing within the different markets. This will help you to understand which products or services will work within the market. The biggest example per country is the housing split, within the UK on average 18% of the population live in flats with 71% of the population owning their home. This is vastly different in some EU countries with 52% of the population in Germany renting their homes and 62% living in flats. In France 41% of the population live in flats, but 58% own their homes. Understanding this will help tailor your products per country.
For example, countries that have a high flat population may not require garden products but may prefer smaller furniture products to suit the smaller spaces. In stark contrast, within the US over 77% of the population live in houses compared to 20% living in flats. Again, due to the increase in home space and garden space, they would have different needs than their EU counterparts.
Lastly, within the home and garden sector, a common discussion piece is sustainability. With many opinions and options to reduce waste happening and focusing on what happens at home. Keep this in mind when focusing on markets, as this will help tailor how you approach a market. Some may have more stringent rules or different societal norms than other countries or your own.
For example, many EU countries are finding new ways of being more sustainable, increasing recycling opportunities, reduction in car pollution etc. Knowing the country’s views and actions around this topic will also help you to focus on how to introduce your brand to the new market in a way that it fits with the country’s own sustainability goals.