Time to Jump Off the Retail Discounting Rollercoaster
The last 12 months have proven to be a rollercoaster, to say the least. When it comes to e-commerce, with the increasing need to compete with pricing, shipping and returns, it can cost retailers more than they may realise. How can retailers tackle the onboarding of new shoppers while staying sustainable and profitable? Is it time that retailers got off the discounting rollercoaster in 2021?