Black Friday, Cyber Monday, Boxing Day and January sales: these are all key sale events during the festive period. Analysing what competitor brands have previously promoted during these events is a key step to being ahead of the game, and there are several analysis tools available that can help retailers form a festive period strategy that will drive sales beyond that of their competitors
VoucherVu is a subscribed service that provides insight into vouchers, promotions, and cashback deals, both past and present. As well as current online promotions, retailers can use the service to look into two years worth of past sales and deals, which will prove invaluable when determining festive marketing opportunities. For instance, a retailer can discover that a rival brand offered up to 30% off during Black Friday, plus 10% cashback with key cashback sites, and can therefore decide to offer a stronger offer and ensure they are strategically and economically prepared ahead of time.
With the use of such tools as VoucherVu, brands can ensure they are being proactive rather than reactive in the run up to the festive period. This will not only increase efficiency during this busy time, but will also support in a strong festive sales performance.