Charlotte and her team drive incredible results for our clients in the food and drink sector. With the universal appeal of the food and drink vertical – everybody needs food! – the sector lends itself to creativity. Because of this, Charlotte and her team are particularly innovative with their campaigns, and look to engage many different audience demographics to deliver incredible results for our clients.
Innovation is at the core of their approach, and the team often works with clients to trial new tactics, aiming to shift away from the traditional perception of affiliate marketing and boost sales and ROI through new and exciting opportunities.
They are consistently reviewing ways to drive new affiliate programme growth and consumer engagement by capitalising on food and drink sector trends and ensuring our clients are at the forefront of them – such as the current global focus on sustainability, which has become key for many consumers!