Bad affiliates are bad news for your brand
One of the most important aspects of affiliate recruitment is selecting the types of affiliates that will not only refer large numbers of visitors to your site, but who will also promote your brand, and your products and services, in a professional and appropriate manner.
Your brand reputation is important, so affiliates who engage in questionable marketing tactics like spam emails and intrusive pop-up ads are a no go. Sites that host advertising for products that your brand wouldn’t want to be associated with are a red flag, too, so all of these factors need to be considered when setting out a suitable recruitment plan.
We weed out all of the bad apples and strike the right mix of affiliates that will help you achieve your long-term business objectives.
Good affiliates lift traffic, clicks and conversions
Our affiliate recruitment campaigns are designed to drive brand awareness, targeted website traffic and ultimately sales for your new or existing Affiliate Marketing Programmes.
The right affiliate recruitment will deliver:
✔ Increased brand reach.
✔ More affiliates promoting your products and services: generating clicks and increasing revenue.
✔ Improved percentage of overall online sales generated via your Affiliate Programme.
✔A stronger mix of publishers – with no reliance on a particular group or category affiliates.
✔ Better content and social media coverage.
✔ Ability to focus on specific bloggers, influencers and lifestyle affiliates – instead of ‘generic’ sites.