It’s about telling the unique story of your brand – in a genuine and influential way
It can be as straightforward as getting one major influencer to include one of your products or services – or even just mention your business – on their blog/ social channel and your traffic and sales will fly. Often way beyond even your most ambitious expectations.
This type of outreach can be so much more powerful than traditional advertising methods, especially when it comes to raising brand awareness, because it’s all about starting a conversation.
It cancreate a buzz around your brand, with your business benefiting from both immediate sales to positive market positioning through association with the popular websites and social media channels used by your target audience.
Your competitors are doing it. Why aren’t you?
If there is a lot of noise and social chatter being created around your competitor’s products, your business may be left behind trying to influence the same target audience with outdated marketing techniques.
We’ve been honing our Little Black Book of influential bloggers for over a decade, so Blogger Outreach is a key aspect of every successful Affiliate Marketing campaign we orchestrate.
Preference now dictates how your potential customers research and shop for products and services, and they are much more likely to be influenced by bloggers than email newsletters and generic social content.
If you want to make a really big splash and see an equally large increase in revenue, it pays to include blogger outreach and niche content as a major aspect of your ongoing affiliate marketing strategy.
It’s not what you’re selling, it’s who shares the love
Online customers are bombarded with so many different products, sold by numerous different websites and online merchants that they are switching off to intrusive advertising practices. Often, they would rather look to individuals, who they trust, for recommendations on their next purchases.
If their favourite blogger or YouTuber loves it, there’s a pretty high chance they’re going to love it, too.
With this in mind, here are some of the unique reasons why Blogger Outreach needs to be a key component of your Affiliate Marketing Programme:
✔ Raises brand awareness
✔ Improves brand perception
✔ Creates loyal brand ambassadors
✔ Strengthens market positioning
✔ Moves away from discounting products and towards more profitable content marketing
✔ Generate new customers and increase sales
And, ultimately – boost overall online business performance.