Are you taking a costly risk with your brand reputation?
If you’re running an Affiliate Programme without brand protection, you could be taking a huge risk.
Once something potentially damaging has been put out there, it can be very hard to take it back. We advise all businesses not to leave it to chance when it comes to managing their brand’s reputation.
- Your brand logo could be displayed alongside inappropriate adult content
- Your products could be offered for sale alongside counterfeit items or scams
- Publishers could be using your brand on sites where intrusive pop-ups, spam emails and other alienating techniques are used to hard-sell products and services, ruining your hard-earned reputation
All of these things can hugely damage the perception of your brand, in the minds of potential customers, and you may never get another opportunity to make a good first impression.
Our experienced team of experts are able to consistently monitor on-going publisher activity across multiple programs in order to uphold your company’s ethical standards, ensuring that your brand maintains a good reputation.
How brand protection will increase your revenue
Brand protection not only makes sure that your brand isn’t being used in a negative way, but there are numerous other positive benefits that will ultimately result in increased revenue from your Affiliate Programme, too, such as:
✔ Getting your brand seen by the right audience
✔ Targeted discussion with appropriate affiliates to engage with the correct audience
✔ More “good” brand awareness across key publishers and influencers in your sector
✔ More “reach” for your brand thanks to luxury-focused affiliates who have thousands of followers
✔ Confidence that you have an ‘extension of your marketing team’ working with your affiliates