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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

AFFILIATE MARKETING

Technical

Is the technical side of your Affiliate Programme running as efficiently as it could be?

The bare necessities of your Affiliate Programme are important; they can affect your return on investment, publisher mix, level of publisher engagement and the channel’s ability to meet on-site objectives.

You could have an Affiliate Programme that appears to be running well, but often when we get down to the nitty-gritty, there are technical issues that are hindering performance.

The problem may be right under your nose

Businesses often miss out on valuable marketing data because sales information isn’t effectively communicated.

On the other hand, inflated rates for non-priority products are another example of where you might be unnecessarily losing money.

When the source code and other technical aspects are watertight, your campaign can be set up to not only appeal to publishers, but to guarantee you get the biggest return on investment possible.

Are you getting the most for your money?

Affiliate Programmes can take up a lot of your marketing budget, and though they’re a highly profitable investment, it’s important to keep an eye on running costs. This is because Affiliate Marketing is one of the most cost-effective ways to generate sales for your business, as long as it’s done well.

The importance of solid technical foundations

The result of reviewing the technical aspects of your Affiliate Programme can be staggering. In fact, some of our clients saw a saving of up to £70,000 per annum.

Depending on the current issues with your programme, you can expect to:

✔ Increase ROI from the affiliate channel

✔ Save on unnecessary costs

✔ Build accurate measurement capabilities into the foundations of your programme

✔ Increase utilisation of marketing data

✔ Make better business decisions using accurate data

✔ Make sure publishers are being paid correctly

✔ Ensure publishers receive the correct CPA

100% ACCURACY, ALWAYS

Each Affiliate Programme we review is done on a case-by-case basis, with the best interests of your business at the heart of everything we do.

Our technical advice takes into account the varying factors that influence your performance, such as existing publishers and your position within the marketplace.

We won’t make recommendations on your programme without researching all contributory factors first.

Once we have a handle on your current position, we also check whether:

#1. Sale amounts are being construed correctly and in-line with industry guidelines

#2. Publishers within your user’s journey are being rewarded fairly

#3. Your investment is being maximised within the channel, including de-duplication of Paid Marketing

#4. Currency conversion is live and being administered correctly

#5. Customer data is being parsed to enable review of customer and affiliate audience behaviour

Then we begin building and delivering a performance strategy that will help boost your revenue.

We use our strong relationships with industry influencers and affiliate networks to keep you up to speed on the latest developments, from a technical point of view. We’re also on-hand to resolve sticky technical situations between you, developers and affiliate networks.

Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552