The problem may be right under your nose
Businesses often miss out on valuable marketing data because sales information isn’t effectively communicated.
On the other hand, inflated rates for non-priority products are another example of where you might be unnecessarily losing money.
When the source code and other technical aspects are watertight, your campaign can be set up to not only appeal to publishers, but to guarantee you get the biggest return on investment possible.
Are you getting the most for your money?
Affiliate Programmes can take up a lot of your marketing budget, and though they’re a highly profitable investment, it’s important to keep an eye on running costs. This is because Affiliate Marketing is one of the most cost-effective ways to generate sales for your business, as long as it’s done well.
The importance of solid technical foundations
The result of reviewing the technical aspects of your Affiliate Programme can be staggering. In fact, some of our clients saw a saving of up to £70,000 per annum.
Depending on the current issues with your programme, you can expect to:
✔ Increase ROI from the affiliate channel
✔ Save on unnecessary costs
✔ Build accurate measurement capabilities into the foundations of your programme
✔ Increase utilisation of marketing data
✔ Make better business decisions using accurate data
✔ Make sure publishers are being paid correctly
✔ Ensure publishers receive the correct CPA