Put simply, Display is one of the most efficient methods for making a big splash in front of the right audience, at the right time, in the right location. Without it, the unique selling points of your brand quickly pale in the eyes of your target audience.
Unlike traditional display advertising in magazines and newspapers, which can take a significant chunk of your marketing budget, with indeterminate returns and a one-size-fits-all-approach, online Display is extremely cost-effective for brand awareness campaigns.
Display is quantifiable and enables you to promote your brand to specific user groups using highly targeted messages designed to initiate leads, contacts, calls and sales across multiple devices.
Are you out in the cold?
As a successful business, you already have loyal customers and passionate brand advocates, but what about the untapped revenue lying dormant in large sections of your market where nobody knows your name – or maybe they’ve just forgotten about you?
Think about how you shop online. Are you more likely to buy from a brand you know nothing about, or would you prefer to place your good faith in a brand you recognise and trust?
If brand awareness is low, you have to work much harder and invest heavily in additional marketing to acquire new customers. Plus, the financial argument for using Display to remind existing customers why they purchased from you before is a no-brainer. And basket-abandoners? They’re just a nudge away from becoming a customer.
Done right, Display can make a big difference to your sales figures.
Remind users why they love you.
Display campaigns have two primary objectives:
#1 To introduce your brand to new audiences.
#2 To encourage brand loyalty and repeat business.
But there are other complementary benefits and equally compelling reasons why you should include Display in your integrated paid marketing strategy such as:
- Being able to promote brand messages beyond search engine results.
- Promoting ads alongside niche articles and useful content to increase your brand value.
- Building trust with potential customers who don’t know your brand.
- Reaching and influencing multiple potential customers for a low cost per click.
- Increasing conversions from previous website visitors with Remarketing.
- Capturing and creating increased demand for your products and services.