Mobile: An opportunity too huge to ignore
Google Trends shows that the number of “near me” searches has increased 34 times since 2011 – with around 80% of those searches coming from mobile devices.
Are you capturing a profitable share of these searches?
Mobile also plays a major role in converting distress purchases, which is useful if your business prefers customers to call instead of completing an online form.
If you’re not already using Mobile Click-to-Call, and doing it well, you could be losing business.
If your company uses apps, our Paid Marketing mobile campaigns can help you markedly improve installs and downloads, and powerfully target lapsed users to increase engagement.
What are you waiting for?
Don’t get left behind.
If you don’t talk to customers on their mobiles, your competitors will
Once upon a time, the only marketing consideration given to mobile users was a final check (usually an afterthought) before a website went live – to make sure it didn’t look too terrible.
But that was back in the dark ages when the only thing we used mobiles for was to talk and text. Modern-day smartphones are the equivalent of having a computer in your pocket – and an incredibly powerful one at that.
We can now book holidays, control our heating, share useful articles, complete contact forms and order items that will ‘beat us to our front door’ – all via the touchscreen on our mobile phones and tablets.
Desktop computers are by no means defunct, however. Many consumers still prefer to complete purchases using a laptop or home computer. But as there are now more mobile devices in the world than there are people, and most people begin researching products and services on mobile devices, marketers can no longer view Mobile as a secondary consideration.
Mobile needs to be at the forefront of your online strategy for you to remain competitive
If you don’t focus on increasing brand visibility in Mobile search results, your competitors will be laughing all the way to the bank.
Make friends with your mobile audience
Strategy is everything with Mobile. And the most favourable returns come from integrated activity that includes a mix of Paid Search, Display, Social, Shopping and Remarketing campaigns that work in synergy to capture attention and convert consumers at every stage of the buying cycle.
But Mobile campaigns, specifically, will help you:
✔ Reach a local audience.
✔ Promote marketing messages and influence consumers on-the-go.
✔ Get a higher return on your marketing budget (bids are often cheaper than desktop).
✔ Reach consumers researching products and services while commuting or waiting around.
✔ Increase app downloads and engagement.