It’s a simple idea, but the complexities of a Remarketing plan aren’t so straight-foward
For example, consumers spend more time choosing and booking an overseas holiday than they do to select a new t-shirt, so your Remarketing strategy needs to reflect your audience’s unique purchase path.
To guarantee good returns, you need to get smart with increasing and decreasing bids, across Search, Display and Shopping networks, based on where each user is on their journey to a considered purchase.
This delicate balancing act of matching messages to consumer intent is where our unrivaled expertise can help you tap into the enormous revenue potential of basket-abandoners and other ‘still on the fence’ website visitors.
How much revenue are you giving away to competitors?
When you’re considering a purchase, do you buy from the first website you visit? Back when we didn’t have as many options, consumers were more likely to buy from the first store. Now, with the ability to shop around so easily, we’re less likely to commit so quickly.
If consumers begin their product research on your website, or you’re the second or third site they visit and they leave without purchasing, chances are high that their cash will end up in the pockets of one of your competitors. But, if you continually remind them about all the great reasons why they should buy from you via the power of Remarketing and useful content, when they do reach a final decision, that revenue will be yours.
Don’t let them forget you.
Persuade your prospects to turn back around and spend
If a consumer has engaged with a product or service page on your website, we can assume they are intending to buy or considering a purchase shortly. The beauty of Remarketing means that you can continue to engage with these hot prospects until they are ready to buy.
You will also:
✔ Get higher quality traffic that is more likely to convert.
✔ Increase website engagement.
✔ Maximise brand exposure across all channels (organic/direct/referral/social visitors are added to the Remarketing audience).
✔ Target special deals and discounts to audiences who are more likely to convert.
✔ Encourage brand loyalty by targeting ads at past-purchasers.
And, ultimately – sell more products and services.