Ensure your brand is in the right place at the right time
Continually connected consumers are now engaged in the process of shopping: thinking, researching, checking price comparison sites and window shopping before every purchase.
Sometimes, they know what they want and they use the power of online search to find the brands and products they love, at the best possible price. Other times, they have no idea what they want to buy until they see it at the opportune moment. Regardless of whether they choose to complete their purchase online or offline, more often than not the buying decision is initiated or influenced on the web.
This is where our Google Shopping campaigns, with their unique ability to engage consumers at every stage of the modern shopping cycle, really come into their own. And, they usually represent a significantly lower cost per click than traditional PPC search campaigns.
Don’t leave money lying around for your competitors
We guarantee that your competitors are already taking advantage of (or thinking about) the growing amount of space that search engines are dedicating to shopping results.
If you don’t get in there first with an agency who can help you take advantage of the opportunities, they’ll have free reign to take their high priority, high margin products directly into the homes, offices, and onto the mobile phones and tablets, of your potential customers:
They’ll dominate the space and use it to drive offline footfall away from your store, leaving your digital performance falling short too.
Sell directly to consumers who want what you’re selling
Alongside Paid Search ads, Google Shopping results are powerfully matched with consumer intent to showcase your products complete with product image, name, and price. These hugely effective ads dramatically speed up your conversion rate by directing users straight to your product pages.
By integrating our cleverly optimised, results-driven shopping campaigns into your wider digital marketing strategy you will:
✔ Successfully persuade users to buy from you instead of your competitors.
✔ Capture Mobile traffic from users searching for products in stores and on-the-go.
✔ Drive in-store visits with ads that show how far a user is from an in-stock product.
✔ Predict and capitalise on best-selling products.
✔ Increase brand visibility against relevant search terms (no click required).
✔ Gain a better understanding of your audience, and the products they’re searching for.
✔ Convert previous website visitors into paying customers.
And, ultimately – increase your revenue.
Silverbean’s unique approach to maximising retail sales
We recently helped designer menswear retailer, Aphrodite, achieve a 10% growth in revenue: a 4% rise in traffic, 25% increase in conversions and a 15% reduction in Cost per Acquisition (CPA).
“Silverbean are technically sound and very knowledgeable in what they do. Their expertise in PPC shows in our results and makes the day-to-day management of our PPC campaigns so fast and efficient. All in all, the team are a pleasure to work with.”
Maria Patterson, e-Commerce Director