SEARCH ENGINE OPTIMISATION
Google isn’t stupid. Neither are your visitors.
If you want your site to get slapped with a penalty, the fastest way to do it is to try and outwit the search engines with misguided approaches to optimisation, in an attempt to shortcut your way to the top of the search page.
The quickest way to switch off potential customers is to provide them with useless content that is unnaturally stuffed full of keywords and written with search engines in mind, instead of the user.
There is a happy medium where you can provide users with engaging content, but present it in a format that is easy for Google to access quickly, too.
So if you’re working with an agency that is still advising you to produce content which overuses keywords, and proclaims to know the secret to SEO, it’s probably time to switch things up, before they land you in hot water.
Good content optimisation requires skill and sensibility, not secret tricks or reckless tactics.
Raise your content optimisation game
Content Optimisation works in tandem with the Technical aspects of search engine optimisation, Mobile and Local search, and Content Outreach to elevate your organic search performance to previously unimaginable levels.
More specifically, content optimisation focuses on making sure your website has a sufficient quantity of high quality, well-optimised text content to:
✔ Boost your organic search visibility
✔ Optimise internal linking and content structure
✔ Increase organic traffic to your key category, product or information pages
✔ Make key pages visible and discoverable – by users and the search engines
✔ Address users’ needs and intent, so they’re more likely to convert and return to the site
✔ Improve relevancy and visibility for key topics and keyphrases
✔ Build trust in your brand through more engaged and satisfied users
Allowing you to take your content from good to great.