SEARCH ENGINE OPTIMISATION
Don’t leave your business in the dark
Not using local search to promote your business is the modern-day equivalent of leaving the lights switched off, or not having a shop sign when all the other businesses on the street do.
You could have the biggest, boldest, brightest shop sign on the high street, but as the offline customer journey now begins on the internet, hypothetically (and physically in lots of cases) consumers won’t notice because they’re walking around with their heads down, looking at their devices.
If you don’t take the necessary steps to optimise your local visibility, you risk losing business to the competitors who already have their stalls firmly set out online with great big, luminous signs that highlight their products and services to potential customers in the local area.
Be the brightest signpost on the (online) street
Local search optimisation can help make your brand and business website highly visible to users who are searching for relevant keywords or keyphrases in a location close to your premises.
By optimising your local visibility and signposting customers into your store, you will:
✔ Increase brand visibility on a highly-targeted, local level
✔ Directly increase in-store footfall
✔ Provide valuable content by helping users identify local services/ stores near to them
✔ Provide a good user experience by making directions and contact details easier to find
…allowing you to ultimately drive more business, online and offline.
Bridge the gap between your customer’s online and offline experience
Local Search is one of the most efficient ways to drive potential customers into your physical premises. Combined with Technical SEO, Mobile Search and Content Optimisation, it also powerfully helps boost website traffic and brand engagement.
Regardless of whether you have one store or 100 stores, when you optimise your local listings and location-specific website pages, you will markedly increase your brand visibility and influence users who are online – probably right outside your store – looking for a business just like yours.
We don’t just walk down the high street and step into the venue or store that looks the most appealing, or the one that appears to offer what we’re looking for, anymore. We now use mobile devices – combined with local search – to make considered decisions on where to take our custom.
With Local Search, potential customers could be within 300 yards of your store looking for exactly what you’re selling, but if you don’t capitalise on the opportunity and capture their attention while they’re searching, they’ll be directed straight into the hungry hands of your competitors.