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Technical SEO
International
Local

Local

Capitalise on the 200% increase in ‘near me’ searches

Yes, you read that right – a 200% increase.

If you want to drive more customers to your restaurant, bar or retail store – local search is the fast-track route to increased footfall and better visibility for your business.

Back in 2014, we began to see a sharp spike in the number of local search terms and Google reports that ‘near me’ searches, and other similar phrases, have more than doubled since then.

Due to developments in smartphone technology and even smarter search engine algorithms that intelligently respond to conversational search terms; Consumers are no longer just shopping online.

They now use the internet to guide offline purchases, research leisure and entertainment activities, and using their mobiles, guide them right through your door.

Don’t leave your business in the dark

Not using local search to promote your business is the modern-day equivalent of leaving the lights switched off, or not having a shop-sign when all the other businesses on the street do.

You could have the biggest, boldest, brightest shop-sign on the high street, but as the offline customer journey now begins on the internet, hypothetically (and physically in lots of cases) consumers won’t notice because they’re walking around with their heads down, looking at their devices.

If you don’t take the necessary steps to optimise your local visibility, you risk losing business to the competitors who already have their stalls firmly set out online with great big, luminous signs – that highlight their products and services to potential customers in the local area.

Be the brightest signpost on the (online) street

Local search helps make your brand and business website highly visible to users who are searching for relevant keywords or key-phrases in a location close to your premises.

By optimising your local visibility and signposting customers into your store, you will:

✔ Increase brand visibility on a highly-targeted, local level
✔ Directly increase in-store footfall
✔ Provide valuable content by helping users identify local services/ stores near to them
✔ Provide a good user experience by making directions and contact details easier to find

… Allowing you to ultimately, drive more business, online and offline.

Bridge the gap between your customer's online and offline experience

Local Search is one of the most efficient ways to drive potential customers into your physical premises. Combined with Technical SEO, Mobile search and Content Optimisation, it also powerfully helps boost website traffic and brand engagement.

Regardless of whether you have one store or 100 stores, when you optimise your local listings and location-specific website pages, you will markedly increase your brand visibility and influence users who are online – probably right outside your store – looking for a business just like yours.

We don’t just walk down the high street and step into the venue or store that looks the most appealing, or the one that appears to offer what we’re looking for, anymore. We now use mobile devices – combined with local search – to make considered decisions on where to take our custom.

With Local Search, potential customers could be within 300 yards of your store looking for exactly what you’re selling, but if you don’t capitalise on the opportunity, and capture their attention while they’re searching, they’ll be directed straight into the hungry hands of your competitors.

Silverbean’s focused approach to location-specific sales

With our Local Search campaigns, maximising your search visibility begins with an in-depth audit of your current exposure, and Metrics Benchmarking – using Google Analytics, Google Search Console and Google My Business insights, to understand the shortfalls and how we can help you capture more local attention.

We highlight the areas for improvement that will provide you with the greatest return on investment, which are unique to your business and your marketing objectives, but may include:

– Google My Business optimisation
– Onsite optimisation/ technical development
– Local content marketing
– Citation and local link building through reputable directories (Scoot, Yelp, etc.)
– Customer reviews

By methodically working through all the action points on the plan, we grow your local visibility and increase your revenue by making sure everyone searching for the products or services you offer, knows your name: what you represent, and exactly where to find you.

Let's put your business on the map. Literally.

We'll point your potential customers in the right direction.

Talk to us now to find out how we can help you stand out amongst the competition, and drive more in-store visits, in the specific locations you want to target.