Search Engine Optimisation
If you ignore mobile search, your popularity will nose-dive
It might seem like we’re being dramatic, but blissful ignorance about the importance of mobile search could turn out to be the equivalent of commercial suicide for your business.
Unless you move it to the forefront of your digital strategy, giving equal importance to both desktop AND mobile search, you could be heading for a quick descent.
Google has already started making regular algorithm updates that prioritise sites based on their usability and overall mobile experience, with further changes expected. In fact, in October 2015, Google announced that for the first time ever, mobile searches had surpassed desktop searches. In a world where there are more mobile devices than actual humans, this isn’t surprising to us.
If your mobile site doesn’t come up to scratch, you can expect search visibility and organic traffic to hurtle towards ground zero.
Keep your mobile visibility moving in an upward trajectory
Optimising your site’s search visibility with mobile search is one of the most effective ways to boost website traffic, improve search positioning and increase brand awareness. You can expect conversions rates to increase dramatically, too, creating positive brand associations in the minds of mobile users who enjoy using your site on their mobile devices. Your bottom line will also benefit from being able to:
- Boost mobile search rankings
- Reach a larger audience of prospective customers
- Provide a great user experience with Accelerated Mobile Pages and improve site speed
- Keep mobile visitors engaged on your site to increase conversions and/ or return visits
- Encourage conversions from users on the go, using micro-moment mapping