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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

SEARCH ENGINE OPTIMISATION

Content Outreach

Elevate your content to a high-value position of authority

Content can make or break your business.

First and foremost, it needs to be useful, but the key to improving your search visibility and maximising referral traffic is getting your brilliant, share-worthy content in front of an influential audience.

Gone are the days when Google ranked websites and associated content on keyword density.

They now cleverly assess the usefulness of your content and its relevance to search terms, to judge your perceived level of authority around a certain topic.

How do they do that?

Well, search engines crawl the web, using an advanced set of algorithms that look at the quality and quantity of the links to your site from external sources.

This allows them to judge your credibility, and to decide whether your site represents an authoritative voice within your niche.

In the past, this meant building as many links as possible, but search engines have become wise to this manipulative technique.  Trying to outwit them with anything other than organic links will result in your site being hit where it hurts, with a performance-devastating penalty.

So, if you want to boost your search visibility and raise your brand’s reputation to a position of trust, it’s vital to get your content seen and linked to by the movers and shakers in your industry.

Our expertly-managed content outreach activities are designed to do exactly that.

If nobody reads it, your killer content becomes dead content

We’ve seen it time and time again when companies come to us bitterly disappointed with their content marketing results.

They’ve usually invested large amounts of time, energy and money into a creative optimised content strategy and professional copywriting.

Everything looks good on paper, but without the secret ingredient of influencer marketing, the strategy never takes off.

These companies are left staring in disbelief at analytics reports, impatiently waiting for a spike in traffic that, sadly, never arrives.

Don’t let that be you.

Content success by brand association

As the old saying goes, it’s not what you know but who you know, and in the case of successful search engine optimisation, it’s not how good your content is, but how good other people think it is.

The quality of your content is naturally important as well. Our outreach activities work in tandem with our Content Optimisation service, to form an holistic content strategy that focuses on useful content that’s right for your users.

Our activities are perfectly positioned to be equally beneficial and engaging to the potential influencers that we target, too.

Our content outreach strategies help you:

✔ Improve your site’s authority
✔ Generate valuable referral traffic
✔ Reach out to a whole new group of prospective customers (as well as existing ones)
✔ Increase high quality back links
✔ Boost your search visibility and lift search engine rankings
✔ Engage with potential customers throughout the decision-making process
✔ Influence immediate, short-term and long-term conversion rates
✔ Create lucrative brand associations in the minds of engaged and satisfied users

SILVERBEAN’S BESPOKE APPROACH TO HIGH QUALITY, NATURAL LINKS

We don’t use a ‘one-size-fits-all’ approach to content outreach like many of the other agencies. Our outreach is always part of a wider, carefully-considered plan that benefits the whole site and delivers on your long-term marketing objectives.

This begins with a thoughtful analysis of your existing content, to make sure it addresses your potential customers’ needs and, in addition, provides shareable value to industry influencers.

Once we’ve got engaging content in place, we approach influencers, using a variety of proven techniques to get your content seen, liked, loved and shared across the web.

Also, because we use Google’s favourite formula, you’ll see a marked improvement in search engine rankings, as well as the impact that content outreach has on your referral traffic.

We’ve simplified things slightly there, of course, because as part of the process we’ll also:

✔ Map customer journeys and conduct buyer research to identify proven useful content topics
✔ Produce a results-driven content outreach strategy
✔ Create bespoke, useful content that is tailored to your users’ unique needs
✔ Identify and engage with key influencers to negotiate content promotion and links
✔ Continually monitor progress and feed back content optimisation recommendations

Last, but by no means least, we build high quality, sustainable links that will benefit your brand and the long-term success of your business for many years to come.

Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552