What have black and white animals got to do with it?
BUT we do know what these updates mean for your business.
We also understand the reasons why Google decided to start applying penalties to websites that are caught using outdated search engine optimisation tactics that they deem to be unhelpful to their users.
It might feel like they’re making things difficult for your business, but as with everything search-related, it’s all about the user
Google don’t want us to have to scroll through hundreds of poor quality websites with duplicate content and dodgy links, or sites that are virtually unusable on a smartphone or mobile device
, before we find what we need. They want us to be able to navigate quickly and easily to exactly what we want, so we keep coming back to Google as our #1 search engine of choice.
By adhering to the guidelines set out by Google, you will keep users returning to your website, too. This is because you’ll be providing them with useful content, helpful links and an enjoyable experience, regardless of whether they’re using a desktop computer or mobile device.
Breathe new life into your organic search performance
If your business is suffering the after-effects of an imposed penalty, you’re probably feeling like the future for your website, and your business is bleak.
You’re now wondering how you can recover, right?
- with our help!
Before long, you will start to see green shoots of recovery in your website’s performance data.
Our specialist penalty recovery service will help you:
✔ Identify the source of the penalty and the factors that are affecting your performance
✔ Get precise information on how to remove the penalty
✔ Educate your team on best practice methods to avoid future Google penalties
✔ Take the required recovery action
Improving your organic search performance to pre-penalty levels.