SEARCH ENGINE OPTIMISATION
Pay attention to the technical and Google will <3 you
If you’re working hard to move your website up the ranks, you could be forgiven for thinking that the robots are plotting against you, because nothing seems to be working.
You need to remember that the main aim of Google – and other search engines – is to make the user’s experience as positive as possible. They’re not intentionally trying to make your job as difficult as possible (or wind you up!); they’re just focusing on the user.
If you get your technical SEO right, you’ll indirectly make your users’ experiences great, too, which will ultimately lead to happier website visitors and more sales.
Search Engine Optimisation isn’t a dark art – even though many so-called experts will tell you it is. There’s no black magic or secret tricks involved.
However, there are some sensible updates you can make to your site and optimisation strategies you can employ, with our help, to help move you up to a more competitive, and undoubtedly more lucrative, position.
You’ll also find yourself in Google’s good books, which is always nice.
Stop bumping along the bottom
If you’ve been trying to improve your organic search results for some time, either independently or with another agency, and you’re doing everything right but your site is still not ranking well, something (probably quite simple) is clearly wrong.
Flipping this scenario on its head, just imagine how much revenue you could redirect to your business with a more user-friendly, better performing website and improved search results.
Structure your site for search (and sales) success
If your site is underperforming in the organic search results, we can quickly help you increase traffic with Paid Search; this is a useful strategy for tactical campaigns to improve performance and directly influence sales. Ideally, you need to have a strong organic search presence too, so you’re not haemorrhaging money on paid campaigns just to get hits on your website.
When you use the two together, that’s when the real magic happens.
If the technical side of your site isn’t right, then once again the money you’re investing in PPC won’t get you the desired results either, because your website usability will remain poor, your user experience low and your sales figures equally dismal.
By proactively tackling the technical aspects of your search engine optimisation and improving the structure of your website, you will:
✔ Increase search (and brand) visibility
✔ Improve organic search positions – for a wide range of relevant terms
✔ Increase website traffic, from more relevant users
✔ Improve your users’ experience
✔ Boost click-through and conversion rates