Affiliate and Partner Recruitment

The success of any affiliate and partner program hinges on the quality of the partners within that program. That means it’s key to work with the right partners that align with your brand and drive valuable outcomes for you.

Whether you’re launching a new affiliate marketing program, considering your affiliate program recruitment strategy or looking to take your existing program to the next level, recruiting the right partners could boost your returns exponentially.

Even if you’re comfortable with your affiliate program’s current growth rate, you should always strive to build strong relationships with new publishers and influencers to future-proof for years to come. That’s where we come in.

Grow Traffic, Clicks & Conversions with Great Affiliate Partners

When it comes to growing your affiliate mix, it’s all about building relationships. While there’s no quick fix to developing strong and effective partnerships, we’ve already done all the hard work for you.

Over the last two decades, we’ve developed a roster of amazing partnerships with affiliates in a wide array of industries, including fashion, finance, travel and food. Along with our thriving back catalogue of partners, our affiliate consultants strive to build new relationships with affiliates who we know will bring value to your program.

Whatever your niche, our proven strategies will yield program growth through careful curation and recruitment of relevant partners.

Affiliate Recruitment and Brand Protection

When recruiting affiliate partners, it’s not just about numbers. Of course, you want to build relationships with affiliates that will bring traffic and sales to your site. However, before making contact with any new partner, you must consider the impact that this affiliate may have on your brand’s reputation.

Protecting your brand should be your top priority. Ask yourself: is this affiliate in the right space to reach my target audience? Has this affiliate been involved with any controversy? Getting the definitive answers to these questions may be harder than you think. It takes a period of comprehensive research and development to build an affiliate mix that not only delivers on sales but that you can trust, too.

Although brand protection is high on the agenda for all businesses, luxury retailers often hold it in particularly high regard. Many prestige brands shy away from the affiliate channel due to worries that traditional affiliate strategies, such as voucher codes and cashback sites, may downvalue their offering.

In our experience working with luxury brands, including L’Oreal, N.Peal and Charlotte Tilbury, we’ve demonstrated that anybody can harness the power of the affiliate channel, as long as the right brand protection processes are in place.

Case Studies